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SERVICE SECTOR
Service sector
For service-based businesses, where customer evaluations of the service encounter can be key in establishing and maintaining competitive advantage, music can positively influence customers’ experiences. Music always use for its benefits across the service sector.
The representative of service sector can easily determine the importance of music and effects of music on consumer behavior in services organizations and use recorded music as one of main element to make services’ places recognizable and different, while creating atmosphere where customers will feel like they are at home.
Such impact of recorded music on service sector needs to be appreciated by sector and relevant royalty shall be paid to performers and recording rightsholders on using their music.
The representative of service sector can easily determine the importance of music and effects of music on consumer behavior in services organizations and use recorded music as one of main element to make services’ places recognizable and different, while creating atmosphere where customers will feel like they are at home.
Such impact of recorded music on service sector needs to be appreciated by sector and relevant royalty shall be paid to performers and recording rightsholders on using their music.